THE “SIX PRISMS” OF THE GAME BETWEEN CHINESE BRANDS AND EUROPEAN-AMERICAN BRANDS AT GERMANY’S BAUMA EXHIBITION

The Dimensional Reduction Impact on Exhibition Ecology“The German Bauma exhibition completely reshaped my understanding of industry trade shows,” Mr. Chen admitted. From the standardization of the exhibition environment to the professionalism of corporate displays and even the precision of visitor traffic, everything far exceeded his expectatio